July 5, 2012
We recently put out a press release about our new mobile app. You can see the whole thing here.
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SuperBetter Health Game Now Available in iTunes App Store
Top 5 US Health & Fitness Downloads in First Week
SAN FRANCISCO, Jul 3, 2012 — SuperBetter Labs announced today that SuperBetter, its first social online game, has launched on the iOS mobile platform. The app, now available in the iTunes app store, will be available for free for a short time. During its first week in the iTunes store, SuperBetter made the list of US Top 5 downloads for Health & Fitness apps. Widely recognized for its innovative approach to helping people lead “epic” lives (from general well being to recovery from illness and injury), the game was originally released online in public beta web format in March 2012. Development for the much anticipated mobile app began shortly afterwards due to overwhelming user requests.
“Our greatest challenges and triumphs don’t happen in front of a computer screen. They happen when we are out living in the world,” said General Manager John Solomon, on the launch. “We know that SuperBetter users will find the mobile format more convenient to use as they manage their daily lives, face challenges, track and share their progress and receive expert advice on the spot. We are excited that the public reaction has been so receptive in the first week of launch, and know this means great things for SuperBetter and its players moving forward.”
The mobile version of SuperBetter incorporates the core functionality of the online game, www.superbetter.com , and organizes it into a concise mobile experience designed for the active lives of its users. SuperBetter mobile encourages users to check-in daily for their Quests and new Power-Ups, while fighting their Bad Guys, and checking-in with Allies. The app also allows users to review their SuperBetter activity and achievements and post status updates to their profiles.
SuperBetter is available now for free for a limited time.
ABOUT SUPERBETTER LABS:
SuperBetter Labs’ mission is to design platforms that help people lead “epic lives.” The concept of an epic life is centered on developing strong social relationships, positive emotion, overcoming challenges, and creating a truer sense of purpose in the real world through the use of online game mechanics, gameful IT products and other tested methods of positive social interaction. SuperBetter is the first product of SuperBetter Labs, a social game platform designed to help players build personal resilience and achieve their health and wellness goals. More information on SuperBetter Labs can be found on the SuperBetter Labs web site, Facebook page and Twitter feed.
CONTACT: Cathie Bennett Warner 415-420-1573 email@example.com